Old Ads That Won’t Die or Fade Away – Radian6 CEO speaks to The New York Times

Old Ads That Won’t Die or Fade Away
By Stuart Elliot – The New York Times

Campaigns now “are not necessarily with a start and end date,” said Marcel LeBrun, chief executive at Radian6, an agency that specializes in social media for clients like Discover, Microsoft Xbox and United Parcel Service.

Read the full article on The New York Times website.