Our Startup Investment Fund (SIF) provides up to $200,000 of pre-seed equity investment to eligible New Brunswick companies. This investment is to be used to demonstrate the product or idea has commercial viability.

Examples of traction we consider an asset when pitching for this stage of funding:

  • Paid or unpaid product early-adopters 
  • Revenue 
  • Successfully received additional non-dilutive capital in the form of grants or loans


Our investment is made through preferred shares, common shares or convertible debentures.

This first investment is for you to focus on developing your business from New Brunswick, with specific emphasis on refining and commercializing your technology, innovative product or service. The goal for you is to reach your next round of financing in the next 12-18 months to further grow your business.

If your start-up is raising a larger round of financing such as a seed or Series A round, see our Venture Capital Fund.

Our Approach

When we evaluate start-up investment opportunities, we look at a company’s product, market, team, and financials. While initial pre-seed investment will help you get started, you’ll need to raise another round. As an early-stage investor, we like to see a plan towards raising additional rounds of investment.  We like to see your path with milestones that allow you to raise larger rounds of financing.

Here are some of the qualities we look for in potential investments:

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  • Potential to scale rapidly
  • Potential for Intellectual Property (not required)
  • Minimum Viable Product
  • Novel concept or unique business model
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  • Large addressable and target market
  • Globally relevant, market validation from customers
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  • Having a strong team is paramount to your success
  • Co-founders and well-rounded management team, in New Brunswick
  • Domain or technical expertise in market space
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  • Minimum 12-18 months of runway
  • Three-year financial projections with monthly detail for the first year, and quarterly detail for the following two

*All investments are subject to due diligence, negotiation, and appropriate approvals. We aim to deliver decisions as soon as possible. 

More Than Money

As your business partner, we’re much more than money. Our investment team offers continuous support to our portfolio companies. We can provide access to our extensive network, guidance with financial projections and investor presentations, governance as well as a seat on your board of directors.

In addition, we’ve formed strategic partnerships to offer heavily discounted AWS credits, accounting software and CRM services to our companies.

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  • $15,000 AWS credits, over 2 years
  • $100,000 AWS credits, over 1 year
  • Sales & marketing support
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  • 90% off Growth Stack Package – Seed Stage
  • 50% off CRM – Series A
  • Marketing & Sales training, education & experts
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  • 25% off 1st year fees of ctrl