Selectbidder makes trade-in part of auction process

Sep. 14, 2015

By Josh Hyatt, Auto Remarketing Canada | link to original article

One auto tech company aims to make the auction a part of the trade-in process.

Selectbidder officially announced today its new platform for real-time bids on dealer trade-ins, aiming to connect auctions, dealers and dealer customers in a way to streamline the trade-in process.

Currently rolling out its platform to independent auctions across North America, the Selectbidder At-Trade platform has completed its testing phase at the Great Northern Auction in Moncton, New Brunswick, where it has been put to the test since the spring. GNA piloted the program with three dealers in April and moved the application into full deployment with its dealer network in May.

“Since implementing the Selectbidder At-Trade app, we’ve moved more units, had more touchpoints and brought more dealerships into the auction,” said David Wilson, the auction’s general manager.

So how does it work? Continue >>