Radian6 acquires UK’s 6Consulting

London-based 6Consulting is a social media firm offering social media monitoring to enterprises and agencies in the UK. 6Consulting’s clients include Kellogg’s, EDF, Belron International, Dyson, Fujitsu, Sony Ericsson, the Central Office of Information (COI), the Metropolitan Police, the Greater Manchester Police as well as many of the region’s top public relations and ad agencies. The firm has been an official reseller for Radian6 since 2009.

With 6Consulting becoming part of the Radian6 team, customers and agency partners in the United Kingdom will have even better access to the full resources of Radian6. The acquisition is also a key milestone in Radian6’s global expansion strategy.

“The United Kingdom is a strategically important market for Radian6,” notes Marcel Lebrun, CEO of Radian6. “We have a strong and growing customer base in the UK and we are seeing strong market momentum as many other businesses and agencies adopt listening platforms to engage with their customers on the social Web. With the acquisition of 6Consulting, we will be able to better service this important market.”

6Consulting Co-founders Matthew Brazil and Paul Taylor are looking forward to becoming part of the growing Radian6 team. “This is a good fit of both values and innovation,” says Taylor. “We know the Radian6 platform well and understand firsthand that it provides an enterprise-scale solution to help businesses and the agencies that service them, manage their social media programs,” adds Brazil.

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