Breakthru - NBIF - FINB

Breakthru encourages the creation and development of entrepreneurial, innovative business ventures in in New Brunswick. Hosted by the New Brunswick Innovation Foundation (NBIF), Cox & Palmer and Deloitte, this nation-wide start-up competition provides participants with a unique opportunity to access start-up capital, mentoring, and support.

Entrepreneurial Canadians who are interested in pursuing the development of a new and innovative business venture in the province are encouraged to enter the competition for a chance to win substantial prizes that will help launch their businesses. Participants will compete for over $1,000,000 in prizes, which consist of a combination of start-up equity capital and in-kind services and support.

The finalists will be notified on March 1, 2017. On March 16, 2017, the provincial finalist teams will present their business plan before the Breakthru Selection Committee. The national finalist teams will present in person on March 23, 2017, the day of Breakthru LIVE. Transportation and accommodation allowances will be provided for the national finalists only.  Prize recipients are chosen and then announced at the Breakthru LIVE.

Breakthru Awards Dinner

The Breakthru LIVE Awards Dinner will be held on March 23rd, 2017 at the Fredericton Convention Center in Fredericton, NB. Celebrate entrepreneurship and innovation with an evening of LIVE pitches, a rock band, and a delectable three-course meal.


​General Admission:  $100 + tax

Table of 8:  $750 + tax


eChart Healthcare
eChart Healthcare Amanda Betts


Software to connect long-term care patients with families

​Team:  Amanda Betts

EhEye James Stewart


Artificial intelligence system to catch anomalies in security

Team: James Stewart & Shawn Mitchell

Newpy Erin O'Halloran


Application for digital marketing

​Team: Erin O'Halloran & Alana O'Halloran

Pfera Lisa Pfister


Application to detect birth times in horses

​Team: Lisa Pfister

Quber Jen Leger


Fintech application allowing you to save money easily

Team: Jen Leger & Venky Kulkarni

Shoplaw Randy Campbell


A platform connecting trusted lawyers with consumers that desire instant prices and reliable reviews

Team: Randy Campbell

SomaDetect Bethany Deshpande


Cow milk quality detection software tool

​Team:  Bethany Deshpande, Nicholas Clermont, Bharath Sudarsan & Bryan Wattie

Stash Energy
Stash Energy Jordan Kennie


Energy storage for use during non-peak times

​Team: Jordan Kennie, Erik Hatfield & Daniel Larsen

The Unity Project
The Unity Project Steve Skinner


Donation at point of sale software

Team:  Steve Skinner

Vibes Intelligent
Vibes Intelligent Marcel Petitpas


Analysis software for client satisfaction

Team: Marcel Petitpas & Bob Gorham

WEnTech Amir Akbari


Waste to energy software tool

​Team:  Amir Akbari, Farough Motasemi, Kevin Shiell & Kenneth Kent

Zecken Laboratories
Zecken Laboratories Kami Harris


Lyme disease detection tool

​Team: Kami Harris, Patrick Scanlan & Kyley Harris


Prize Sponsors


Provincial Grand Prize



National Grand Prize

Other Prizes**

NBIF, cash investment






Deloitte, in-kind accounting services






Cox & Palmer, in-kind legal services






Opportunities NB, cash investment






Ginger Designs, in-kind marketing & brand design






Gemba Software Solutions, in-kind Procedure Flow subscription






Symplicity Designs, in-kind performance workshops entries






Vision Coaching, in-kind leadership coaching (winner TBD)






Norex, in-kind brand & technical design (winner TBD)






CCNB, in-kind technical prototyping & computing (winner, TBD)






Startup Kitchen, in-kind video services






Atlantic Growth Solutions, in-kind sales strategy training






Outreach Productions, in-kind marketing & design services






Taylor Printing, in-kind print package $3,000        
​Blue Spurs​, in-kind technical services         $15,000
Total Prize Package $374,250 $181,250 $176,250 $301,250 $62,000

*Cash investments by NBIF will be made in two installments. Please read our participant handbook for details. Subject to due diligence.

**Other prizes will be awarded to a finalist of the sponsors choice. These prizes are available to all finalists. Winners will be notified individually.

Selection Committee

  • Calvin Milbury - CEO, NBIF
    Calvin Milbury CEO, NBIF
  • Beth Webster - VP, Populus Global
    Beth Webster VP, Populus Global
  • Jill Green - CEO, Green Imaging Technologies
    Jill Green CEO, Green Imaging Technologies
  • Ross Finlay - Co-founder, FAN
    Ross Finlay Co-founder, FAN
  • Paul Fudge - CFO, ONB
    Paul Fudge CFO, ONB

Viewers Choice Award

We're excited to announce that CBC will be offering a "front of the line" Golden Ticket to the Toronto audition of Dragons' Den on April 1st for the lucky winning team of our Viewer's Choice Award. View our finalists on CBC leading up to our event and vote for the team you think is most deserving!
Winner will be announced at the end of the evening.

Stay tuned for more details!


Participant Handbook

The Breakthru Participant Handbook outlines the essential aspects of the Breakthru Startup Competition and has been designed to assist participants in preparing their submissions to compete. The competition process has been carefully and thoughtfully developed to create the best competition possible. The Participant Handbook outlines the eligibility requirements, the competition process and the terms and conditions.

All participants must fully read and understand the Breakthru Participant Handbook prior to entering the competition. 

Corporate Partners