PFERA provides horse owners with a birth prediction tool to use on pregnant mares. The system they have developed estimates when the pregnant horse will give birth to the foal based on the mare’s milk chemistry. Pfera’s device can be used on any number of milk samples, and on any number of mares. Once the test is done a birth prediction is displayed on the attendant’s smartphone. The target customers for Pfera’s technology are horse breeders, foaling attendants, and veterinarians/veterinarian technician.