Flixel Cinemagraph - NBIF - FINB
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Philippe
LeBlanc

Flixel Cinemagraph

CEO

Flixel Cinemagraph
Flixel Cinemagraph

Investment
$50,000

Industry
ITC

Founded
2012

Apple iStore's #1 Photography App Creates Living Photos

To really understand the power of Flixel, you have to see it to believe it. Flixel makes an iOS application for iPhone and iPad that allows people to make high quality Cinemagraphs™ quickly and easily. A Cinemagraph™ is a still photograph that shows one or more isolated moving components that is becoming increasingly popular in the fashion industry. What makes Flixel's cinemagraphic solution unique is its speed and quality. Using your smartphone, a few-second recording of a scene will leave a one-frame still on your screen. Then, using Flixel's patented process, you use your finger to rub away or "reveal" that part of the image that you want to be in motion. Finally, Flixel produces a high definition still image with a flawless and seamless moving area. It can be output in several formats. 

Flixel received a huge boost after appearing on and becoming a permanent fixture on the 2013 season of the hit U.S. reality television series America’s Next Top Model (ANTM). It's host and executive producer, supermodel Tyra Banks also made an investment in the company. Flixel has secured collaborations with other brands, including Macy’s new and exclusive Marilyn Monroe fashion collection.

Flixel's app is available on the Apple iStore, where it has reached #1 for photography. There is a lite version (free) and a pro-tools version with professional, technical enhancements and possibilities. At the 2013 CES in Las Vegas, the company attracted the attention of, and is now working closely with, Panasonic. Flixel was founded by Moncton's Philippe LeBlanc.